As a small business owner, you have a lot riding on the line when you hire a social media marketing agency. Although many agencies in the Durango, Colorado area are more cost-effective than hiring an in-house employee, you still want to know you’re getting the most for your money. Here are a few things you should expect to see your agency service doing with your social media.
1. Everything Should Build Your Brand
Every picture, video, blog, and tweet should sound like it comes from the same voice. Your social media manager should stay in contact with you regarding your vision for your company’s user experience, or the way that all aspects of your online presence work together to build your brand. A network of hospitals might not want to use the same tongue-in-cheek style as a fast-food chain, for instance. You have the inside perspective on your desired voice, and you should feel comfortable that your social media service understands and realizes that vision for your brand.
2. You Should Be Distinguished From Your Competition
In this day and age, almost everyone has a social media presence, so just being active online isn’t enough to set you apart. Your social media marketing campaign should establish what your company does better than the competition. The more information you can give your agency about what your business is doing, the better they can distinguish your brand. For example, if you have upcoming events, new services, employee achievements, or behind-the-scenes photos to share, that will help create an authentic voice (see above) and set you apart. The right agency knows the value of this approach and highlights your best features.
3. You Should See Responses to Reviews
Although we’ve all seen examples of social media marketing going wrong when an account manager responds badly to an unhappy customer, the truth is that these missteps are fairly uncommon. A much more frequent mistake is for complaints to be met with radio silence. A social media manager should post thoughtful, considerate responses to both positive and negative reviews. Customers need to know that if they have a legitimate gripe, their concerns will be heard and taken into consideration.
A good social media marketing team will incorporate all of these criteria with creativity, energy, and good humor. When these things are done correctly, you should see your brand—and sales—increasing in no time. Ready to get started? The digital marketing team at BCI Media Services in Durango, Colorado is here to help!