Facebook can be one of the most powerful marketing tools for promoting your local business online. Facebook’s recent move to business manager has left many confused. Those who need to handle multiple accounts for different companies or divisions of a company may find it even more challenging. Here’s what you need to know.
What it Means for Local Businesses
Facebook’s business manager tool offers a small company the opportunity to think big when it comes to social media for business purposes. It provides access to one centralized dashboard and improved permission controls. More simply put, you can see your stats more easily when you log in, and you can designate different levels of access to people who work on your page. If you utilize the social media management option at BCI Media Services, we can use it to enable your associates to access your page without having to send personal “friend requests”, and we can set up notifications to best suit your preferences.
Digital Marketing in the Modern Age
There’s no turning back now. Digital marketing and online advertising are necessities for any local business to stay afloat and reach their customers in ways that work for them. Social media for business needs to also come with a plan.
The downside to Facebook’s marketing platform really depends on the scale of you company and how you use the tool. For example, if you try to manage it yourself, you may run into embarrassing problems with misclicks, or you may have a hard time distinguishing which page administers are doing what. Relying on a professional company to handle your marketing can save a lot of aggravation and prevent potentially costly mistakes.
Ultimately, when it comes to social media for business marketing, you can’t afford to leave Facebook behind no matter how the platform changes. Contact BCI Media Services today to make sure that you are optimizing the business manager to suit for company’s needs.
Thanks to Esther Vargas on flickr for the image used in this post.