Creating an Effective Social Media Strategy Draws in Customers and Builds Loyalty

Screen Shot 2016-06-15 at 2.17.21 PMHelping your company grow takes a blending of appropriate content and social media strategies. There are many different ways to draw potential customers in while building loyalty with current clients. The strategy chosen should be flexible enough to meet constantly changing market demands. You need to be able to change direction quickly, oftentimes with less than 24 hours notice.

Consider Creating Mobile Apps

Having an application for your business available for mobile devices helps to put the company’s brand out there. Users can utilize it to find local deals, weekly ads, and search the online catalog. Depending on what your company does, you might even allow users to log into their account and check on order statuses.

Be Active in Social Media Strategy

Starting a Facebook page or Twitter account are great ways to build loyalty. Adding blog posts that draw onto these pages allows your company to build customer loyalty with current customers. It also gives them a way to quickly comment when there is a problem. By monitoring customer comments, you can resolve consumer problems and then blog about how things got resolved.

Email Marketing Works Well With Social Media

Email content is an important way to keep your customer base engaged in your business. However, it shouldn’t work separate from your social media efforts. Your content needs to include social icons, prompt email subscribers to share, and provide incentives for signing up. To fully integrate content and social campaigns, it is smart to include a highlighted snippet in each email for customers to easily share on their social media accounts.

Blending your business content, blog posts, and social media content can be challenging but almost always well worth the effort.