Taos Mesa Brewing is a local brewery featuring tap beer, great concerts and community conversation. This brand features great food and drink, stellar views and defines what it is to be in Taos.
Hosting large music events regularly, this client was keen on driving more event attendance from regions outside of their core demographic and also wanted to attract younger viewers to their events. We crafted a precise Facebook event advertising campaign for users 21-35 from areas outside of Taos.
The goal with this client was to highlight the uniqueness of their event to people living in the Four Corners, who might not otherwise have heard of the event.
How We Showcased Them
Our digital campaigns resulted in thousands of the targeted demographic users interacting with the ads. The client was so pleased, we’ve done two more campaigns for them and they are planning on more.
Facebook users access the site an average of 8 times per day for a total of 35 minutes a day. This allows campaigns to hit this audience where they are spending their time and to target the ad to people who are specifically interested in the event. This creates huge wins for the company and for the customers.
We drove a large number of clicks to this client’s ticketing page, increasing sales and engagement with their event. More importantly, the client saw an uptick in the number of younger attendees from out of the area.