3 Reasons You Should Use TapOn4C to Market Your Business

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Even when a brand hits the market with huge buzz about their concept, product or technology, eventually the shine is going to wear off. To keep this from happening, it’s important to shake things up now and then with a new marketing campaign. In the Four Corners area, businesses can benefit from using TapOn4C, an […]

5 Ways to Make Your Holiday Sales Pop on Facebook

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This time of year can be great for holiday Facebook sales — Halloween, Thanksgiving, Christmas, and New Year’s Day — but only when maximizing on the timing in the right way! Here are five ways to make holiday sales pop on Facebook. Keep It Visual With social media dominating the industry, people are less inclined […]

3 Benefits of Having a Blog on Your Website

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In today’s digital marketing landscape, there are more ways than ever for businesses to connect with their customers. This broad variety of avenues to engagement does not, however, mean that companies can be more selective. In the stratified world of digital marketing, companies that don’t take advantage of all the marketing services at their disposal […]

Is Instagram Right for Your Business?

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Instagram is a versatile social media marketing tool that is ideal for businesses. Because it is primarily a mobile app, Instagram for business tends to be especially beneficial for companies targeting a younger, on-the-go demographic. But just about any business can benefit from Instagram’s high engagement levels and opportunity for brand-building. What Is Instagram? Instagram […]

Pushing Your Message: Is Push Messaging Right for Your Business?

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A push message or push notification is a notification or alert from an app that is not actively in use. They can be very effective for businesses looking to alert customers (and potential customers) to specials, new products, appointments and other information. Like text messages, push notifications have high open rates and demonstrated success conveying […]

5 Tips for a Perfect Facebook CTA

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Crafting a perfect call to action (CTA) on Facebook is the ideal way to increase customer conversion. Each of your business’ social media posts should have a specific, engaging call to action that encourages readers to take the next steps. But what goes into the best Facebook CTAs? Try these five tips, and you’ll likely […]

3 Steps to Publishing a Facebook Business Page

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As more people rely on the internet and social media to search for businesses, it’s no wonder why creating a Facebook business page is considered an important step in a company’s marketing plan. Companies large and small are taking advantage of Facebook’s nearly 1.65 billion active users, using this major social media platform to connect […]

SSL Certificates: Do They Matter?

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Today, more and more businesses are making their goods and services available online. Business owners who spend their hard-earned funds on website development want a site that will pay them back. Before accepting credit card transactions, however, businesses should strongly consider setting up a secure connection with their customers. SSL certificates allow a server to […]

The Future Is Now: Deliver Your Message with 360-Degree Photos and Videos

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Marketing gets better and better each year, with new technology available to get the word out. One of the newest innovations lets business owners and online marketers use 360-degree photos for a more complete, interactive viewing experience. Here are some of the benefits of including these exciting photographs and videos in any marketing effort.  A […]

Multiple Device Searches: Capturing Your Audience Goes Beyond Clicks

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Today, users are quickly switching between desktop, mobile and even voice searches to find what they need immediately. As such, savvy business owners shouldn’t rely on the standard click-through rates and focus more on ads that drive the right action and impression, leading to meaningful conversions and increased brand awareness. Current Consumer Device Preferences Many […]