Snapchat Filters: Why You Should Buy One to Get Customers in Your Door

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Many business owners might think that Snapchat is an app for young people that has little value as a marketing tool. However, brands can successfully leverage this image-sharing software to their benefit. Snapchat’s custom geofilters are an innovative and effective way to promote a business within a targeted area.  What Is a Geofilter? A geofilter […]

Google Plus Isn’t Dead: The Importance of Google Plus Verification

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When Google Plus was originally launched, potential users waited impatiently for invites to be among the first people to try out what was being hailed as the next social media sensation. Perhaps the expectation was too high that Google Plus would replace Facebook, but it seemed like Google’s latest project had a hard time taking […]

Hug Your Haters: Responding to Negative Online Comments

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Regardless of how much effort goes into a social media marketing strategy, it’s not uncommon to receive negative responses. But mishandling such comments can be disastrous, so it’s important to have a plan to handle such reactions. Responses Are Public When negative comments are particularly callous or rude, it can be easy to feel angry. […]

Why Buying Programmatically Makes Modern Ad Sense

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In today’s data-saturated world, advertising can be hyper-targeted to audiences in ways never before possible. Advances in automated, or programmatic, advertising are globally pushing this new wave in market outreach to the forefront of the industry. Buying programmatically is emerging as an important part of the arsenal ad buyers use to effectively penetrate multiple markets […]

Email Marketing 101: How to Develop an Email Marketing Strategy

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Email marketing is one of the most efficient ways to develop and maintain a customer base, and it doesn’t have to be a difficult process. Here’s how to build a strong marketing strategy from the ground up. Identify an Audience When it comes to content marketing, it’s important to first know and become familiarized with […]

How to Use Video to Reach Social Media Targets

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Successful social media marketing is all about exploring the target consumers for a business, and grabbing (and keeping) their attention. Relevant and engaging serves to attract an audience and keep them actively involved. Advertising using video content is one option that may seem complicated or expensive, but many business owners successfully use this format to […]

Getting Attention for a Well-Crafted Deal

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Regardless of how large or small the purchase, everyone likes a good deal. Everyone would rather save a few bucks on a deal than pay full-price. As a result, appealing to the minds of customers with occasional discounts is to employ one of the most influential online business practices. Visual Impact of Discounts Shoppers would […]

Benefits of Text Delivery Ads and Alerts to the Consumer

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With most Americans owning a cell phone and routinely using it to send and receive text messages, SMS (small message service) has become a dynamic force in online advertising and marketing. Research shows that cell phone users are more receptive to SMS marketing messages than those from email and social media. Many consumers have even […]

A Business Guide to Facebook Event Pages

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Event pages are great for sales, promotions, and (obviously) actual events like concerts. Smart businesses attract extra attention on Facebook through the use of event pages and social media optimization. Here are 4 key things to keep in mind. 1. Decide on a compelling name and images. Your event’s name is the first thing users […]

Fun Social Media Ideas for Your Business

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The vast majority of American adults are active on social media platforms like Facebook. Gaining the attention of each of them can be difficult. Here are a few social media management ideas for fun and engaging posts! Give Tips Related to Your Industry Industry tips, tricks, and #LifeHacks can build your reputation as a relatable authority. […]