What’s New With Google My Business in 2017

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  Google My Business is a great way for business owners to manage the way their company appears in Google local search results, thanks to its ease of use and automatic population of various Google tools including Search, Maps, and more. In addition to their initial offerings, which include the ability to edit business information, […]

Why Monitoring and Responding to Online Reviews Matters

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  While online retailers have risen in recent years, up to 94% of purchases are still done in person, often with the help of online searches in maps and listings directories to find locations. Searches that specify a location (city, neighborhood, county, etc.), are known as local searches, and are increasingly common. Google listings for […]

Your Facebook Response Is Like Answering a Business Phone Line

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  Ten years ago, one of the primary ways to connect with your customers directly was through a phone call. These days, with social media continually on the rise, more people are relying on these sites as outlets to connect with businesses. Just as you would want your team to be expedient and polite when […]

How Everyday Users Boost Online Listings

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Everyone wants to know how to improve their ranking on Google and other search engines. One way is to make the most of local ties. Improving rankings can be done with input from everyday users. Google local searches can increase rankings in search results for users in your area. When people search for businesses, services, […]

Design vs. Development: Who Do You Need on Your Website Team?

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Whether you are building a website for your small business, or you’ve been tasked with leading your company’s charge for a new online presence, the first step is understanding the terms used within the industry. While web design and website development are often used interchangeably, they are actually two separate disciplines that tend to work […]

Website Design: Best Practices in Planning Navigation on a Site

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You’re a professional who knows your business. Your website is filled with insightful and well-composed content that both engages and informs potential and current clients. However, if that information is not organized across the website in an easily accessible manner, all that effort to develop your content is of little value. Getting the content in […]

What Is UI/UX and Why Is It Important in Website Design?

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The acronyms UI and UX get thrown around a lot in website design. But what does it mean and how does it affect a site’s users? What Is UI/UX? The simplest explanation is that UI, which is short for User Interface, is what makes a website design look good, and UX, short for User Experience, […]

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3 Reasons Video Advertisements Are the Key to Small & Medium Business Success

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In an increasingly competitive advertising market, it’s crucial for small and medium sized businesses to evaluate their multi-channel presence. Entering a new channel such as video advertisements can set businesses up for widespread targeting, conversions, and exposure if done correctly. Here are three reasons a marketing strategy should always include video. 1. Videos are on […]

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Every Website Needs a Contact Form

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Professional websites need to have a contact form for visitors to use to communicate directly with the business. Not only does this enable questions and comments, but it also provides the webmaster with relevant contact information of visitors. Why They’re Important Presenting a snapshot of the owner of a website and a connected business is […]