Getting Attention for a Well-Crafted Deal

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Regardless of how large or small the purchase, everyone likes a good deal. Everyone would rather save a few bucks on a deal than pay full-price. As a result, appealing to the minds of customers with occasional discounts is to employ one of the most influential online business practices. Visual Impact of Discounts Shoppers would […]

Benefits of Text Delivery Ads and Alerts to the Consumer

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With most Americans owning a cell phone and routinely using it to send and receive text messages, SMS (small message service) has become a dynamic force in online advertising and marketing. Research shows that cell phone users are more receptive to SMS marketing messages than those from email and social media. Many consumers have even […]

A Business Guide to Facebook Event Pages

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Event pages are great for sales, promotions, and (obviously) actual events like concerts. Smart businesses attract extra attention on Facebook through the use of event pages and social media optimization. Here are 4 key things to keep in mind. 1. Decide on a compelling name and images. Your event’s name is the first thing users […]

Fun Social Media Ideas for Your Business

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The vast majority of American adults are active on social media platforms like Facebook. Gaining the attention of each of them can be difficult. Here are a few social media management ideas for fun and engaging posts! Give Tips Related to Your Industry Industry tips, tricks, and #LifeHacks can build your reputation¬†as a relatable authority. […]

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What Should Your Social Media Agency Be Posting on Your Behalf?

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As a small business owner, you have a lot riding on the line when you hire a social media marketing agency. Although many agencies in the Durango, Colorado area are more cost-effective than hiring an in-house employee, you still want to know you’re getting the most for your money. Here are a few things you […]

What’s New With Google My Business in 2017

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  Google My Business is a great way for business owners to manage the way their company appears in Google local search results, thanks to its ease of use and automatic population of various Google tools including Search, Maps, and more. In addition to their initial offerings, which include the ability to edit business information, […]

Why Monitoring and Responding to Online Reviews Matters

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  While online retailers have risen in recent years, up to 94% of purchases are still done in person, often with the help of online searches in maps and listings directories to find locations. Searches that specify a location (city, neighborhood, county, etc.), are known as local searches, and are increasingly common. Google listings for […]

Your Facebook Response Is Like Answering a Business Phone Line

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  Ten years ago, one of the primary ways to connect with your customers directly was through a phone call. These days, with social media continually on the rise, more people are relying on these sites as outlets to connect with businesses. Just as you would want your team to be expedient and polite when […]

How Everyday Users Boost Online Listings

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Everyone wants to know how to improve their ranking on Google and other search engines. One way is to make the most of local ties. Improving rankings can be done with input from everyday users. Google local searches can increase rankings in search results for users in your area. When people search for businesses, services, […]

Design vs. Development: Who Do You Need on Your Website Team?

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Whether you are building a website for your small business, or you’ve been tasked with leading your company’s charge for a new online presence, the first step is understanding the terms used within the industry. While web design and website development are often used interchangeably, they are actually two separate disciplines that tend to work […]