4 Ways to Improve Your Business with Facebook Advertising

By Ti Eversole, BCI Media Services Content Fulfillment Agent 

We live in a digital, mobile world where information is being delivered right to our fingertips at any given moment throughout the day. Facebook has become a powerhouse in advertisement practices. Fifty percent of internet users are mobile, and over 84% of Facebook users access Facebook by way of their mobile devices. Combine both Facebook and mobile and you are well on your way to unlocking your business’s advertising potential.

Even if you personally do not use Facebook often, there are vast amounts of people on Facebook at any given time. Eighty percent of internet users have a Facebook account; this includes 65% of adults over the age of 65. Facebook has nearly 2 billion users, many of whom check their page multiple times throughout the day. Facebook Ads can help you reach untapped resources by improving awareness of your product and business.

Facebook is one of the best social platforms to advertise on for several reasons. Here is why you should invest your money with Facebook. And when you’re ready to take your advertising game to the next level, BCI Media Services is ready to assist you with your Facebook advertising strategy!

1. Targeting Options

Facebook advertising gives you the option to customize your audience based on several different categories. Depending on your preferences, the target audience can be customized by location, age, gender, language, demographics, interests, behaviors, etc.

When targeting a location, you have the option to be as broad as selecting an entire state or as specific as selecting a physical address. Multiple locations can be selected as well. When choosing locations the size of a town or smaller, you are given the option to select a radius between 10 miles and 50 miles.

Facebook allows you to target anyone between the age of 13 and 65-plus, however, legal age restrictions must be taken into consideration when creating an ad campaign. If your advertisement contains alcohol, then the minimum age must be set to 21.

Ads can also be set to target a specific gender, with the options being all, men or women.

If you are looking to reach an audience that speaks a language other than the default (our default is English), then another language may be selected.

The most intensive aspect of building an audience occurs during the “Detailed Targeting” section. Facebook provides a considerable amount of targeting options to choose from. These range from broad categories (shoes) to specific preferences (Nike Air Max.) Working with your BCI Content Fulfillment Agent to dial in your targeting selections will help improve the performance of your ad.

2. Cheap and Fast

By advertising with Facebook, you have the option to spend as little as $1 a day! Even on such a small budget, your ads can still potentially reach thousands of people based on your targeting. Naturally, the more money you put into your advertising campaign, the better your results. Your BCI Content Fulfillment Agent will work with you to guarantee that the money for your ad campaign is spent based on your preferences.

Creating an ad through Facebook is also fast. The process of building an ad can take as little as five minutes. Once your ad is complete, it will be sent to Facebook for approval. Approval time is also relatively quick.

3. Performance Tracking

With Facebook Ads, you know exactly what you’re getting and where your money is going. Along with Facebook Insights, BCI uses TapClicks reporting to provide you with a breakdown of the results for your ad campaigns.

Ads are measured based on several factors. Impressions provide insight as to how many times your ad was shown. Engagement shows the actions taken on the ad by an individual. This means the user either liked the post, commented, saved or clicked on a link within the post. Lastly, depending on your specific ad goals, you might be interested in the cost per click, cost per like or cost per conversion. These analytics also provide your BCI Content Fulfillment Agent with the information needed to improve the advertising strategy for your business, thus meeting your goals and expectations.

4. Get Ahead of the Competition

With digital marketing being a key player in the future of advertising, you would think that every business owner would be seizing the opportunity to use Facebook advertising. Surprisingly, Facebook only has 2 million active advertisers! This is your chance to get the word out about your business and the products you have to offer.

Many business owners believe that by simply posting content to their Facebook page, they will successfully reach at least the people that follow their page. Unfortunately, the concept of organic reach on Facebook is a dying art. On average, less than .5 percent of your page followers will see the content that you are posting. With Facebook ads, you are taking the extra step to create brand awareness quicker than your competition.

If you are looking for a detailed yet simple, inexpensive yet highly beneficial platform to advertise your business on, Facebook is the way to go. Our team at BCI Media has the knowledge and tools to turn your Facebook content into an essential part of your advertising strategy.

Contact BCI Media Services to get started, 1-800-558-7024 or services@bcimedia.com